Before There Were Brands, There Were Marks
The water was here first
Sunrev starts before sunrise, on the windward side of Oʻahu, where the tide pools lie still and the first light comes in low across the water. A notebook, a pen, and a handful of marks made on this coast.
Every piece begins as a drawing. We keep it that way on purpose.
One cloth. One ink. Nothing else.
A heavyweight white blank, cut loose for trade-wind weather. One ink — black — printed straight into the cotton rather than sitting on top of it, so there is no plastic hand to the mark, nothing to crack or peel, and the weave still reads through the black.
Printed in Honolulu, in batches small enough to count.
Drawn the hard way
Each mark is drawn in the woodcut tradition — the oldest printing there is, where nothing could be taken back and every line had to be worth keeping. We hold ourselves to that: one color, hard edges, no shading to soften a weak decision. We throw away more marks than we keep.
Then we print it in black, here, and count the run.
We did not invent these marks. We found them in the water, and printed them in black.Sunrev — Honolulu
The next mark is already being drawn
Drop 001 is the first run, not the last. Each mark is printed in small numbered batches — when a batch sells through, that mark rests and a new one goes on the table. Follow the tide; there is always another morning.